You’re probably sick of all the KDP Select discussions. It is getting old but I needed to pass along a couple of my own observations from this time around.
First let me say, I’ve tried the free promotions before, without much luck. However, I’ve read so many blogs praising them that I decided to give it another try for the launch of my sequel, Red is an Attitude. No, I didn’t give it away, but instead went back to the original, Red Mojo Mama, and give that away for five days.
The previous attempt netted me a little over 2,000 downloads, including the UK. This time around I had over 12,000 downloads in five days, all but a couple hundred were from Amazon US.
Here’s the dynamic that really startled me. The first time I did the free promo for Red Mojo Mama it never got above #354 on the free downloads list. This time I started out on the first day at 154 and through the next four days was on the Top 100 list. Day Three I hit the highest spot at #51. As I rose through the ranks, the download rate got faster... much faster. I watched as the books began to rack up “sales” so quickly that I realized it was at 10 or more per minute. Yowza!
It seemed the longer the book stayed on the Top 100 list and the higher it got, the better the download rate became. Catch-22: You’ve got to be on the Top 100 list to do really well at the free promo, but to get there you have to have an amazing download rate first. I think the big difference here was that I promoted the free days on more than just Twitter this time. I listed it as an event on Goodreads, paired it with a Goodreads paperback giveaway, announced it on a couple of Facebook groups I belong to and on Facebook in general. Then I told everyone I knew about it. I’m sure my friends, family and tweeps helped me with that initial download rate.
So, in the first two days of Red is an Attitude being on Amazon it has sold more than the first two months of Red Mojo Mama being available. So, whether or not the original sells more (which it’s beginning to look like it will) the sequel is benefitting.