My IndieGoGo "Dream" Campaign

I have been following my writing dream full-steam-ahead for the past year and recently decided I needed to expand my creativity – both for my artistic being and my need to pursue something that I felt would benefit the world, too.  I started an Etsy shop and began making items aimed at preserving dreams. 

It’s an all-out battle sometimes against those who would steal our dreams through negativity and life circumstances. Dreamers need all the help they can get.  My most closely held dream for this project is to be able to begin offering Twins – a set of two dolls, where the purchasers gets one and an under-privileged child gets the other. I’m already contacting agencies about these dolls. 

My needs are not that great. I need a new inkjet printer, a better camera, materials for the dolls (some for experimenting on the next best product), professional looking labels and packaging for the dream products I make. So, I’m launching an IndieGoGo fundraising campaign today. If you do nothing else, please watch my video – I’m exceedingly proud of it.

The perks I’m offering range from eBooks from my writing career – Red Mojo Mama, Red is an Attitude, The Great Twitter Adventure, etc. – to dream pillows, kindle covers and best of all – the dolls. If I’m not able to reach my entire goal, whatever I do receive will go first towards making some of the Twin Dolls and then towards a printer and labels. 

Your contribution will help me personally, but more importantly; this isn’t just a fly-by-night endeavor. I’m hoping to extend this dream awareness and preservation beyond this simple project and on to other avenues. I plan to devote a part of my life to helping others seeing their dreams come true. I’m not sure what forms this will take at present because I’m “sleeping” on it.

If you can’t contribute, I completely understand. If you’d still like to help, please tweet or email those you think might like to make a contribution. I thank you for taking the time to read this and watch the video. 

Dream on!

A Dream Come True

Okay this is cheating a bit. I posted this on my newest blog - Kat's Dream World - but it doesn't have the following of old friends this blog does. I hope you like it:

This past week I finally opened my Etsy store after a month’s planning and working to create some of my ideas. For years I’ve been yearning to express myself in other creative ways outside my writing. So, making the things that I dream up, usually while actually sleeping, and offering them for sale is indeed a dream come true for me.

In my life as a writer, which I’ve been active in for nearly 30 years now, I’ve often run into people who are “dream stealers”, those who have both bold and subtle ways of destroying the aspirations of others.  You know them. They are everywhere.  It has been a top priority for me for a long time to encourage other creatives to pursue their passion and I’ve managed to help a few over the years – especially writers.  

I've grown to realize that the dream thieves attack all kinds of visionaries – whether it’s a child who wants to grow up to be a painter or someone who wants to change the world through solar stoves. There will always be a group of people for whom imagining success at an endeavor is impossible and therefore they literally destroy the future with their negativity. So, one of the main thrusts of this new shop is to produce items that will help adults and children to hold on to their hopes and follow their hearts, no matter what.

That won’t be all I offer, because the other side of this dream of mine is just to make whatever creative thing comes to mind and put it out there for the world to see. If I sell a few things that will be wonderful, but I fully intend to roll around joyfully in the crafting of these dream items one way or the other.

I’d love it if you stopped by to see what I have so far, but let me just tell you – I’m planning so much more; art dolls that are legendary dream questors, fun kindle covers with pockets for notes, special “crowns” to help children dream and several other ideas are already in the works.

Good luck, my friends, on pursuing your own dreams and let me end this post with a quote that so fits my situation - “You are never too old to set another goal or to dream a new dream.” ― C.S. Lewis

Let’s Do the Math

I keep seeing blogs on how great it is to give away your books on KDP Select and the fantastic returns some people have had. Joe Konrath handed his blog over to his friend, Melinda DuChamp, who posted about the success she had had with KDP Select. You should definitely read her post, which will give you the upside of book giveaways.

I’ve had failures and successes with the KDP Select free promos, nothing like Melinda describes on the success side however, but enough to make me happy for a couple of months.

I’m not knocking anyone for working this angle. As I said, I have too. I’ve had family members ask me how it could possibly work?  My answer has been “I don’t know, but it does.” Done correctly, you can see a really big bump in your sales after a free promo. But it’s been bugging me lately and here’s why: There is just something fundamentally wrong with a business plan that requires you to giveaway thousands of your books to gain sales in the range from say 5-20% of the giveaways.

Is this just the point of view of someone who spent too many years in Corporate America? Possibly. But there’s another rub. The longer this trend stays in place the longer it’s going to take for a market for actual ebook SALES to return.

Here are my calculations (feel free to adjust or pull them apart to your heart’s content): It’s been said that there are 700,000 Indie authors out there. I’d argue that there are more, but I don’t have any evidence to prove that, so let’s go with that number. If the average ebook price is $2.99 then in order for those 700,000 authors to average $200 a month in profits there would have to be 209,300,000 ebooks sold.

That’s 700,000 times approximately $2 per book times 100 books sold per month = 209,300,000.  This translates into about $625,000,000  at our average $2.99 per book. According to David Derrico's website, in February of this year (before KDP Select even kicked in), ebook sales in dollars was $114,900,000 – way, way less than it would take to have an ebook market that would affect authors in a significant way.  In fact, with that kind of money, only about 128,000 authors would take home $200 a month (on average).

Yes, this spread of the cash across all 700,000 authors is utopian and very unreasonable.  There are those that will make little or nothing each month (as was always the case) and those that will make bucket loads of money.  I understand this. However, it’s also important to understand that some percentage of the freebies are cutting into real sales and we, as a group, can hardly afford that. Remember that $114 million was BEFORE we started giving away our books.

I think it’s going to take a very long time to get ourselves back to the point where ebooks are a paying proposition for even a small percentage of authors, and the longer we partake of the fountain of freebies, the further away that day gets.

This is just my considered opinion. Please – anyone – blow away my numbers. Tell me that I’m wrong. I’d love that.

Expanding the Dream

When big things happen in our lives, we tend to reassess and evaluate where we are. For me, I realized this past month that something had to change.

I’ve been planning on my self-published books supporting me into my old age. That goal may require a little honing – in fact, it definitely will. My books have not taken off according to plan. I happen to know there are a lot of Indie authors in the same boat.  So, since the gazillion dollars are not going to come my way for a while (I still believe in ultimate success),  I had to shift my dream a bit and make room for expansion.

I’m now developing and implementing Plan B. This is where I find something else that makes me happy and create a new income stream from that other love. No, I’m not cheating on my writing muse, Shirley. In fact, she’s come back to life as I’ve shifted focus to this new endeavor. I think she’s happy to have my mind occupied elsewhere. It takes the stress off of her.

The great thing about coming up with a Plan B is that hopefully it will keep me from re-entering the corporate world, from which I still have scars on my belly (not really, but you get the idea!)

I’m shooting for a big unveiling within a month. I think you’ll be surprised. But the real reason for writing about this is because I’m sensing desperation in some of my writing friends. It is very difficult to accept but being a successful author actually means selling more than 100 copies of your book.  I’ve seen similar figures on the internet, but here’s a quote and link for you – “Most of the one million books published in the United States each year will never sell more than 100 copies.”

How Many Copies of a Book are Sold, On Average?

For those of us who dreamed of writing on the beach or on the veranda of an Italian villa during our retirement, we may have to shift our expectations slightly. However, you’ll never find me telling you to give up on your dream because I definitely believe you must have at least one and many, many times they do come true. So, plug on, dear ones, as I plan to, but maybe think of a lovable sideline to add to the mix.

Cheers to all the believers in the world!

Are We Leaving 10 Million Customers Behind?

So, today I read in the AARP magazine (yes, I’m old enough to get it) that 28% of those 67 and older use e-readers. I immediately headed for the 2010 census and guess what? There are 40.4 million people in the US over the age of 65. That means we Indie authors who publish digital copies of our books have a built-in audience of somewhere in the neighborhood of 10 million readers.

Wow! That’s a great audience to market to and yet, I can’t remember seeing any books advertised lately specifically for the older crowd. Can you? I have a work in progress right now that is a love story/mystery with two seniors as the main characters. Maybe I’m on to something! Besides, the fact that I love this story, that is.

So, this isn’t a big long post, but just a short and simple question: Are we missing an opportunity here?

The Corporate Voice

I had big plans a few months ago to transition from a corporate job into a social media hired gun. Big plans. Here’s the big problem with that plan – I can’t stand to do corporate speak.

Let’s face it - most of Corporate America is stuck on a sound-alike loop, where everything from memos to marketing copy, sounds the same – from company to company and from employee to employee. Good luck finding someone in a corporate environment whose email can be distinguished from everyone else’s based on “voice” alone.

Interestingly enough, I’ve had bosses and friends who have asked me to punch up a communication, only to cross out and change everything that was unique and made it attention-catching.  These people like the way I sound as long as it’s me sounding that way. They are uncomfortable being distinctive and noticeable themselves.

I had lunch with a friend recently and during our discussion she mentioned that there is a whole world out there with social media needs that ISN’T corporate and asked why I didn’t pursue artists and writers who could use some help. I was floored. Duh! Here I am a writer and I hadn’t realized that I could easily find other creatives who need a little help in the social media world. I no longer need to use my “corporate voice.” Thank you Universe.

I think any creative writer is deeply harmed by trying to float between these two worlds – corporate and artistic.  In my humble opinion, the most common results of corporate speak is canned, boxed and soul stealing. So, today, I’m officially abandoning my long association with my Corporate Voice.

It took me what felt like forever to find my writing voice, partly because it was buried beneath its evil step-sibling, so that today feels a bit like my personal Independence Day.  I just marked it on my calendar.

No kidding.

And Now for the Newest Additions!

I’m taking a new tack into the wind. I’m trying out a couple of new blog ideas – subjects that I love and are important to me, but don’t quite fit into my current two blogs – Red Mojo Mama Musings and In the Writing Groove. Here are my newest babies:

Live Young Die Old – I’m hoping you’ll be excited about this one. I’ve been passionate for years about resisting our society ideas about aging. I got very turned on by a website I’ll be presenting to all of you about women in New York City, who are definitely older but still extremely fashionable and courageous in their lives. They are young at heart. Everything about this blog will be geared towards encouraging and supporting a youthful outlook on life and spirited lifestyle.

Fabulous For Less –  I’m personally frugal but not cheap, so I’ve always been attracted to finding ways to save money and still get what I want. I think most people would love to have access to good stuff in life for less than their currently paying for stuff they don’t even really want. I’ll be showing the way to get or make the most fabulous of things, announce your personality, live life to the fullest and all for less, in most cases, much less than you’re shelling out now. You don’t have to pay top dollar to live like you want to.

So, there they are – I hope you’ll stop by and get a feel for these newborns. Watch closely over the next couple of weeks as they learn to fly.